Levine Music is the Washington, DC region’s home for musical discovery. Founded in 1976, Levine provides music education and experiences for students of all ages, abilities, and interests through five campuses across Washington, DC, Maryland, and Virginia, as well as community partnerships throughout the region. Levine’s mission is to inspire everyone in the National Capital Region to love music, offering opportunities to discover how music can provide purpose, elevate, and heal.
Position Summary
Levine Music seeks a strategic, collaborative, and hands-on Associate Vice President of Marketing & Communications to lead the Marketing and Communications department and help advance Levine’s mission, visibility, enrollment, and institutional brand. Following a successful rebranding and website development initiative, Levine’s marketing function is ready to step into an exciting new chapter under the AVP’s leadership.
Reporting to the COO, the AVP will develop and implement integrated marketing and communications strategies that support student enrollment, program visibility, institutional storytelling, events, community engagement, and long-term brand growth. This leader will supervise a small yet high-performing team, manage external partners, and work closely with colleagues across the organization to ensure consistent, compelling, and mission-aligned communications.
Essential Duties and Responsibilities
Strategic Leadership
• Lead the development and execution of Levine’s annual marketing and communications strategy in alignment with organizational priorities.
• Translate institutional goals into integrated marketing plans that support enrollment, retention, earned revenue, performances, community engagement, and institutional visibility.
• Partner with the COO, CEO, and senior leaders to position Levine consistently and effectively across audiences and channels.
Establish clear priorities, workflows, and measures of success for the department.
• Manage the daily functions of the Marketing budget, making recommendations to the COO regarding the necessary advertising investment and allocation.
• Work with campus and programmatic leadership to develop location- and program-specific visibility and student recruitment initiatives.
Brand and Communications
• Serve as the lead steward of Levine’s brand, voice, and messaging across the organization.
• Ensure that all communications reflect Levine’s mission, values, and commitment to community and accessibility.
• Oversee development of compelling content for website, email, digital campaigns, print materials, video, advertising, and institutional communications, ensuring the effective production and consistent quality of all materials representing Levine’s brand and programs.
• Hire and guide graphic designers, as budgets allow, to realize and grow Levine’s visual brand identity.
• Serve as a keen editor and thought partner for internal and external communications across departments.
Enrollment and Program Marketing
• Develop and execute data-driven strategies that acquire audiences for tuition programs and events on Levine’s extensive performance calendar.
• Implement an omnichannel strategy that ensures an annual pipeline of new student applications and registrations.
• Partner with Education, Student Services, and other departments to effectively position programs for successful enrollment.
• Oversee campaign calendars and promotional plans tied to key enrollment periods and program cycles.
• Provide regular reports and analysis to the COO and VP of Music Education on the efficacy and optimization of campaigns.
Fundraising and Institutional Advancement
• Partner with colleagues on the Development team on fundraising initiatives, particularly initiatives that require print, web, or video support.
• Oversee integration solutions between communication platforms and fundraising CRM systems.
• Serve as a thought partner on strategic communication messaging to achieve contributed revenue goals, bridging the donor and program audience perspectives.
• Contribute to the messaging, branding, digital media needs, and overall success of major fundraising events, such as the annual gala.
Digital Strategy and Content
• Oversee Levine’s digital presence, including website content strategy, email marketing, social media direction, and digital advertising.
• Manage website developers when necessary and ensure the health and optimization of Levine’s website and other external-facing digital properties.
• Collaborate with internal staff and contractors on content planning, production, and publishing.
• Manage the Digital Media Producer and serve as the lead director of Levine’s major video projects.
Public Relations and Institutional Visibility
• Help shape external communications and earned media opportunities that elevate Levine’s profile regionally and nationally.
• Serve as the organization’s primary press liaison and spokesperson.
• Draft or oversee press releases, institutional statements, and media materials as needed.
• Seek and acquire opportunities for positive press exposure for Levine’s programs, stories, and mission.
• Support executive communications and high-visibility institutional messaging.
Team and Project Management
• Supervise and develop the Director of Marketing and Digital Media Producer.
• Foster and lead a supportive and creative team environment and, by example, contribute to a positive and collaborative interdepartmental culture.
• Oversee external contractors, freelancers, agencies, and vendors as assigned.
• Create efficient department workflows, timelines, approvals, and production processes.
• Lead a service-oriented team culture with strong accountability and communication.
Analytics, Budget, and Operations
• Monitor and report on campaign performance, audience engagement, and other key metrics.
• Provide regular updates and recommendations to the COO and senior leadership.
• Manage the marketing and communications budget responsibly and recommend investments aligned with priorities.
• Maintain organized systems for content planning, asset management, and departmental operations.
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