Social Media Producer (Music & Virality)

By On Oct 3, 2026

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JOB BRIEF: Social Media Producer (Music & Virality)

Company: G2M Group (Grindiin Records / G2M Creatives)

Reports to: Digital Asset Manager

Direct Collaboration: Growth & Digital Lead (Gideon Ojo) & Tito Da Fire

Location: Hybrid (Lagos/Dallas Timeline) or Remote (with high-energy field access)

• The Mission

Your mission is to make the world stop scrolling. You are responsible for the “front line” of Grindiin Records’ digital presence. You will take the high-level strategy from our Asset Manager and the technical SEO foundations from our Growth Lead, and turn them into a viral, short-form reality. Your goal is to turn listeners into “Superfans” and songs into “Global Anthems.”

• Key Responsibilities
• The Content Engine (60% Focus)
• Viral Creation: Produce 10–15 pieces of high-energy, short-form content weekly (TikTok, Reels, Shorts) using trending audios, transitions, and “loops.”
• The “BTS” Hunter: Capture raw, authentic “Behind the Scenes” footage of Tito Da Fire and other label artists—in the studio, at rehearsals, or during daily life—to humanize the brand.
• Asset Remixing: Work with Digital Asset Manager to “remix” professional music videos into bite-sized, high-retention clips optimized for mobile viewing.
• Influencer & Street Team Coordination (30% Focus)
• Seed Marketing: Identify and build relationships with 50+ micro-influencers (dancers, lifestyle creators, and meme-pages) to “seed” new tracks 2 weeks before release.
• Trend Tracking: Monitor the “Discovery” pages of TikTok and Triller hourly to identify rising trends that Grindiin Records’ music can “hijack.”
• Digital Street Team: Manage a private WhatsApp group of “Super-Promoters” who receive exclusive content to share on their status/stories simultaneously for maximum impact.
• Community & Engagement (10% Focus)
• The Voice of Grindiin: Manage daily engagement—replying to every comment, hosting “Live” sessions, and running polls to keep the audience feeling “seen.”
• Raiding: Coordinate “Fan Raids” on radio station socials, Spotify playlists, and major blog comment sections to drive awareness of new releases.
• Technical Requirements & Tools
• Mobile Editing Master: Expert level in CapCut, Premier Pro, InShot, or Splice (High-speed turnaround is more important than “Perfect” editing).
• Platform Fluent: Native understanding of TikTok, Instagram, and YouTube algorithms.
• AI Savvy: Ability to use AI tools (ChatGPT, Midjourney, or Canva AI) to generate quick captions and promotional graphics.
• Reference: Must adhere to the professionalism and integrity standards outlined in the G2M Human Resources Manual.
• KPIs: How We Measure Success
• UGC Growth: Target 1,000+ new user-generated videos created using label sounds per month.
• Engagement Rate: Maintain a minimum 6% engagement rate across all primary social channels.
• Conversion: Drive a 20% increase in “Pre-saves” and Spotify “Follows” through social-to-streaming funnels.
• Virality: Achieve at least one “organic breakout” (100k+ views) per 6-week release cycle.
• The “Fire” Factor (Who you are)
• You are a “digital native” who understands that a 7-second hook is more powerful than a 3-minute video.
• You are bold, proactive, and not afraid to ask an artist to film a “silly” trend if it means a million views.
• You are a “Victor”—you don’t see obstacles; you see content opportunities.

To Apply: Please submit your resume, a compelling cover letter detailing your experience and how it aligns with this role.

Subject: Social Media Producer (Music & Virality) – [Your Name]

Email: hr@g2mcreatives.com

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